Posts Tagged ‘privacy’

Interest Based Ads and More Transparency

Facebook Ads

Facebook wasn’t doing interest based advertising until now?  Huh?

Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected.  Most have also noticed that if they visit a web site off Facebook like Zappos, they may get “retargeted” ads on Facebook for Zappos. Similarly, Facebook works with online and offline retailers to help them buy ads on Facebook aimed at users who have been their customers.

Today Facebook, with much fanfare, has announced that it is launching an interest based advertising program. What’s new? Well, the one thing Facebook hasn’t been doing is selling ads targeted based on the web sites and apps you use outside of Facebook. An individual advertiser could buy an ad, based on your visit to a particular site – but many advertisers couldn’t buy an ad based on your visits to many sites. Now they can.

Got it? Ads on Facebook are selected in an attempt to make them relevant based on your profile, and your activity off of Facebook. And now they will use more activity off Facebook.

What is new is a major new effort to show users extensive detail about the many categories that are used to select ads, and to let users add or edit many categories of interest. This is one of the most extensive moves to give users a deep look at the data used to target ads that we have seen and should make some users feel more in control of the experience.

Don’t like it?  Click on the icon on every targeted ad and turn off the interest based targeting. On mobile, use the limit ad tracking settings on iOS or Android (which will actually tell all apps you dont want interest based ads, not just Facebook).

Privacy legal fights should focus on intrusion, not hurt feelings

Please see FPF Advisory Board member Neil M. Richards in “Privacy legal fights should focus on intrusion, not hurt feelings”, an article from Washington University in St. Louis Newsroom by Jessica Martin. Richards discusses how American privacy law was created in the 19th and 20th centuries and is an inadequate guide for 21st century privacy battles. Richards, JD, is a privacy law expert and professor at Washington University in St. Louis School of Law.

For the full article, click here.

Privacy Legislation Low on Legislators’ List of Priorities

Rep. Anna Eshoo (D-CA) participated in the State of the Net West conference on Tuesday of this week where she said prospects were bleak for any privacy legislation to make it through Congress this year. Even though online privacy tops Eshoo’s list of technological priorities, she believes it lands differently on Congress’ list. With debates centering on the national economy, jobs and the European economy, legislators most likely will not have the time to rewrite privacy legislation. However, the congresswoman did say she wants companies working to adopt transparent privacy policies that are user-friendly, including policies that protect children.

For the full article on the conference from Palo Alto Online, click here.

Privacy Calendar

Sep
23
Tue
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Sep 23 @ 5:00 pm – 6:30 pm
On the occasion of Bruno Latour’s visit to Columbia University, this presentation will show participants how to operationalize his seminal Actor-Network Theory using digital data and methods in the service of social and cultural research.
Sep
26
Fri
Yale Day of Data @ Yale University
Yale Day of Data @ Yale University
Sep 26 @ 8:30 am – 5:00 pm
This day-long event will focus on data science and partnerships across industry, academia, and government initiatives. The day will also include presentations by eight Yale faculty and researchers on issues specific to research data management,[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

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