Posts Tagged ‘privacy’

Interest Based Ads and More Transparency

Facebook Ads

Facebook wasn’t doing interest based advertising until now?  Huh?

Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected.  Most have also noticed that if they visit a web site off Facebook like Zappos, they may get “retargeted” ads on Facebook for Zappos. Similarly, Facebook works with online and offline retailers to help them buy ads on Facebook aimed at users who have been their customers.

Today Facebook, with much fanfare, has announced that it is launching an interest based advertising program. What’s new? Well, the one thing Facebook hasn’t been doing is selling ads targeted based on the web sites and apps you use outside of Facebook. An individual advertiser could buy an ad, based on your visit to a particular site – but many advertisers couldn’t buy an ad based on your visits to many sites. Now they can.

Got it? Ads on Facebook are selected in an attempt to make them relevant based on your profile, and your activity off of Facebook. And now they will use more activity off Facebook.

What is new is a major new effort to show users extensive detail about the many categories that are used to select ads, and to let users add or edit many categories of interest. This is one of the most extensive moves to give users a deep look at the data used to target ads that we have seen and should make some users feel more in control of the experience.

Don’t like it?  Click on the icon on every targeted ad and turn off the interest based targeting. On mobile, use the limit ad tracking settings on iOS or Android (which will actually tell all apps you dont want interest based ads, not just Facebook).

Privacy legal fights should focus on intrusion, not hurt feelings

Please see FPF Advisory Board member Neil M. Richards in “Privacy legal fights should focus on intrusion, not hurt feelings”, an article from Washington University in St. Louis Newsroom by Jessica Martin. Richards discusses how American privacy law was created in the 19th and 20th centuries and is an inadequate guide for 21st century privacy battles. Richards, JD, is a privacy law expert and professor at Washington University in St. Louis School of Law.

For the full article, click here.

Privacy Legislation Low on Legislators’ List of Priorities

Rep. Anna Eshoo (D-CA) participated in the State of the Net West conference on Tuesday of this week where she said prospects were bleak for any privacy legislation to make it through Congress this year. Even though online privacy tops Eshoo’s list of technological priorities, she believes it lands differently on Congress’ list. With debates centering on the national economy, jobs and the European economy, legislators most likely will not have the time to rewrite privacy legislation. However, the congresswoman did say she wants companies working to adopt transparent privacy policies that are user-friendly, including policies that protect children.

For the full article on the conference from Palo Alto Online, click here.

Privacy Calendar

Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
Sep
17
Wed
all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
IAPP Privacy Academy and CSA Con… @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress [...]
Oct
21
Tue
6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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