Posts Tagged ‘ad targeting’

Interest Based Ads and More Transparency

Facebook Ads

Facebook wasn’t doing interest based advertising until now?  Huh?

Most users of Facebook know that the ads they see are selected by Facebook based on information on their profile, what they have “liked” and interests they have selected.  Most have also noticed that if they visit a web site off Facebook like Zappos, they may get “retargeted” ads on Facebook for Zappos. Similarly, Facebook works with online and offline retailers to help them buy ads on Facebook aimed at users who have been their customers.

Today Facebook, with much fanfare, has announced that it is launching an interest based advertising program. What’s new? Well, the one thing Facebook hasn’t been doing is selling ads targeted based on the web sites and apps you use outside of Facebook. An individual advertiser could buy an ad, based on your visit to a particular site – but many advertisers couldn’t buy an ad based on your visits to many sites. Now they can.

Got it? Ads on Facebook are selected in an attempt to make them relevant based on your profile, and your activity off of Facebook. And now they will use more activity off Facebook.

What is new is a major new effort to show users extensive detail about the many categories that are used to select ads, and to let users add or edit many categories of interest. This is one of the most extensive moves to give users a deep look at the data used to target ads that we have seen and should make some users feel more in control of the experience.

Don’t like it?  Click on the icon on every targeted ad and turn off the interest based targeting. On mobile, use the limit ad tracking settings on iOS or Android (which will actually tell all apps you dont want interest based ads, not just Facebook).

Google To De-Mystify Ad-Targeting

Wired quoted FPF’s Jules Polonetsky today in an article on Google’s new program called “Why These Ads.” Google announced the new feature to help consumers understand why they receive certain ads. To see the full article and read Jules’ quotes, please click here.

Privacy Calendar

Jan
26
Mon
8:30 am Privacy as a Profit Center: Leve... @ Old Slip by Convene
Privacy as a Profit Center: Leve... @ Old Slip by Convene
Jan 26 @ 8:30 am – Jan 27 @ 4:15 pm
Learn how those on the leading edge of privacy governance and digital innovation from companies including Cigna, Cisco Systems, eBay Inc. Public Policy Lab, FocusMotion,Ghostery, Goodyear Tire & Rubber Company, Google, HP Enterprise Security Products, JPMorgan[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Mar
4
Wed
all-day Global Privacy Summit 2015
Global Privacy Summit 2015
Mar 4 – Mar 6 all-day
For more information, click here.
Mar
10
Tue
6:00 pm CDT Annual Dinner “TechProm” 2015
CDT Annual Dinner “TechProm” 2015
Mar 10 @ 6:00 pm – 9:00 pm
Featuring the most influential minds of the tech policy world, CDT’s annual dinner, TechProm, highlights the issues your organization will be facing in the future and provides the networking opportunities that can help you tackle[...]
Mar
13
Fri
all-day BCLT Privacy Law Forum
BCLT Privacy Law Forum
Mar 13 all-day
This program will feature leading academics and practitioners discussing the latest developments in privacy law. UC Berkeley Law faculty and conference panelists will discuss cutting-edge scholarship and explore ‘real world’ privacy law problems. Click here[...]
May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]

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