Do Not Track

Do Not Track

DNT has been a hot topic lately, bringing forth industry response and attracting the attention of everyone from privacy advocates to the FTC to elected officials on Capitol Hill.  Browsers such as Mozilla Firefox, Microsoft Internet Explorer, Google Chrome, and Opera have incorporated DNT mechanisms, although some browsers vary in how they approach a DNT request by a user. In an effort to establish clear and flexible guidelines for a DNT feature, the World Wide Web Consortium (W3C) Tracking Protection Working Group has been working  diligently on how DNT should be implemented, addressing key issues such as the proper definition of “tracking” for the purposes of DNT.

FPF has set up a webpage explaining what Do Not Track is as well as how to turn it on in a variety of browsers and devices.

FPF is a member of the W3C multi-stakeholder group with a range of representatives from companies such as Adobe, Apple, Deutsche Telekom AG, Google, Facebook, IBM, Microsoft, Mozilla, Opera, Stanford University, The Center of Democracy and Technology, The Nielsen Company, TRUSTe, W3C, and Yahoo!. Also participating as invited experts, are representatives from the Electronic Frontier Foundation, the US Federal Trade Commission (FTC), Consumer Watchdog, the German Independent Center for Privacy Protection (ULD), and Leiden University.

There is a wide range of views on the benefits and privacy implications of tracking.

You can find an industry view at youradchoices.com.

You can find the views of one leading privacy and technology expert at donottrack.us.

For the views of Future of Privacy forum leaders, see this Huffington Post article by Jules Polonetsky and Christopher Wolf, or read Jules’ views on the potential value of tracking for consumers, the problems with the old methods of tracking via cookies, and the importance of transparency when tracking users both on and offline.

Privacy Calendar

Jul
24
Thu
9:30 am The Federal Trade commission and Its Section 5 Authority: Prosecutor, Judge, and Jury @ Rayburn House Office Building, Room 2154
The Federal Trade commission and… @ Rayburn House Office Building, Room 2154
Jul 24 @ 9:30 am – 11:00 am
The House Oversight and Government Reform Committee will be holding a hearing on the Federal Trade Commission and its Section 5 authority.
Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
Sep
17
Wed
all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
IAPP Privacy Academy and CSA Con… @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress [...]
Oct
21
Tue
6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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