Do Not Track

Do Not Track

DNT has been a hot topic lately, bringing forth industry response and attracting the attention of everyone from privacy advocates to the FTC to elected officials on Capitol Hill.  Browsers such as Mozilla Firefox, Microsoft Internet Explorer, Google Chrome, and Opera have incorporated DNT mechanisms, although some browsers vary in how they approach a DNT request by a user. In an effort to establish clear and flexible guidelines for a DNT feature, the World Wide Web Consortium (W3C) Tracking Protection Working Group has been working  diligently on how DNT should be implemented, addressing key issues such as the proper definition of “tracking” for the purposes of DNT.

FPF has set up a webpage explaining what Do Not Track is as well as how to turn it on in a variety of browsers and devices.

FPF is a member of the W3C multi-stakeholder group with a range of representatives from companies such as Adobe, Apple, Deutsche Telekom AG, Google, Facebook, IBM, Microsoft, Mozilla, Opera, Stanford University, The Center of Democracy and Technology, The Nielsen Company, TRUSTe, W3C, and Yahoo!. Also participating as invited experts, are representatives from the Electronic Frontier Foundation, the US Federal Trade Commission (FTC), Consumer Watchdog, the German Independent Center for Privacy Protection (ULD), and Leiden University.

There is a wide range of views on the benefits and privacy implications of tracking.

You can find an industry view at youradchoices.com.

You can find the views of one leading privacy and technology expert at donottrack.us.

For the views of Future of Privacy forum leaders, see this Huffington Post article by Jules Polonetsky and Christopher Wolf, or read Jules’ views on the potential value of tracking for consumers, the problems with the old methods of tracking via cookies, and the importance of transparency when tracking users both on and offline.

Privacy Calendar

Jan
26
Mon
8:30 am Privacy as a Profit Center: Leve... @ Old Slip by Convene
Privacy as a Profit Center: Leve... @ Old Slip by Convene
Jan 26 @ 8:30 am – Jan 27 @ 4:15 pm
Learn how those on the leading edge of privacy governance and digital innovation from companies including Cigna, Cisco Systems, eBay Inc. Public Policy Lab, FocusMotion,Ghostery, Goodyear Tire & Rubber Company, Google, HP Enterprise Security Products, JPMorgan[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Mar
4
Wed
all-day Global Privacy Summit 2015
Global Privacy Summit 2015
Mar 4 – Mar 6 all-day
For more information, click here.
Mar
10
Tue
6:00 pm CDT Annual Dinner “TechProm” 2015
CDT Annual Dinner “TechProm” 2015
Mar 10 @ 6:00 pm – 9:00 pm
Featuring the most influential minds of the tech policy world, CDT’s annual dinner, TechProm, highlights the issues your organization will be facing in the future and provides the networking opportunities that can help you tackle[...]
Mar
13
Fri
all-day BCLT Privacy Law Forum
BCLT Privacy Law Forum
Mar 13 all-day
This program will feature leading academics and practitioners discussing the latest developments in privacy law. UC Berkeley Law faculty and conference panelists will discuss cutting-edge scholarship and explore ‘real world’ privacy law problems. Click here[...]
May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]

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