“We weren’t surprised to discover that free apps were doing better than paid apps, because free apps are more likely to be dependent on advertising and tracking and have more to disclose than paid apps,” explained Polonetsky. “Although a privacy policy isn’t the final word when it comes to communicating with consumers about how their data is used, companies providing policies show that they have taken an essential step to document their practices and provide legal accountability for their actions,” he added.
“With resources for app developers like our resource site, applicationprivacy.org, and privacy policy generators provided by TRUSTe and PrivacyChoice.org, there is no excuse anymore for app developers not to provide consumers with privacy policies,” said FPF Co-Chairman Christopher Wolf.[...]