Consumer privacy is probably the key issue facing digital marketers: personalization and targeting vs. “surveillance.” As smartphones increasingly make data about offline consumer behavior available, privacy has become an issue every marketer must address. This goes double when location is involved.
“Indoor Location & Privacy: Steering Clear of the ‘Creepy Line,” a session featured at Place Conference 2014 (July 22, NYC), includes speakers from mobile marketing, government and media in conversation about consumer privacy best practices. How will marketers take advantage of all the new data, personalization and audience targeting without crossing “the creepy line”?
Jules Polonetsky, Executive Director and Co-chair of the Future of Privacy Forum, will lead a compelling discussion featuring:
- Maya Mikhailov, EVP and Co-Founder, GPShopper
- Amanda Koulousias, Attorney, Federal Trade Commission
- Kate Kaye, Writer, Advertising Age