Advertising Option Icon

Advertising Option Icon

Most companies involved with behavioral advertising have agreed to provide an icon that alerts users to the fact that the ads are tailored based on their web-surfing history. At www.aboutads.info users can opt-out of most ad networks and/or learn more about the company’s information collection practices. A number of FPF supporters play an important role in helping to promote the icon and ensuring that companies comply with the rules including TRUSTe, DoubleVerify, Evidon, and Preference Central.

The Future of Privacy Forum along with WPP played a leading role in helping develop the concept of using symbols to communicate to users about data use.

Much of our early work included a study with leading academics to test a range of symbols.

Press on our work:

 

 

 

Privacy Calendar

Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Sat
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar