Advertising Option Icon

Advertising Option Icon

Most companies involved with behavioral advertising have agreed to provide an icon that alerts users to the fact that the ads are tailored based on their web-surfing history. At www.aboutads.info users can opt-out of most ad networks and/or learn more about the company’s information collection practices. A number of FPF supporters play an important role in helping to promote the icon and ensuring that companies comply with the rules including TRUSTe, DoubleVerify, Evidon, and Preference Central.

The Future of Privacy Forum along with WPP played a leading role in helping develop the concept of using symbols to communicate to users about data use.

Much of our early work included a study with leading academics to test a range of symbols.

Press on our work:

 

 

 

Privacy Calendar

Jan
26
Mon
8:30 am Privacy as a Profit Center: Leve... @ Old Slip by Convene
Privacy as a Profit Center: Leve... @ Old Slip by Convene
Jan 26 @ 8:30 am – Jan 27 @ 4:15 pm
Learn how those on the leading edge of privacy governance and digital innovation from companies including Cigna, Cisco Systems, eBay Inc. Public Policy Lab, FocusMotion,Ghostery, Goodyear Tire & Rubber Company, Google, HP Enterprise Security Products, JPMorgan[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Mar
4
Wed
all-day Global Privacy Summit 2015
Global Privacy Summit 2015
Mar 4 – Mar 6 all-day
For more information, click here.
Mar
10
Tue
6:00 pm CDT Annual Dinner “TechProm” 2015
CDT Annual Dinner “TechProm” 2015
Mar 10 @ 6:00 pm – 9:00 pm
Featuring the most influential minds of the tech policy world, CDT’s annual dinner, TechProm, highlights the issues your organization will be facing in the future and provides the networking opportunities that can help you tackle[...]
Mar
13
Fri
all-day BCLT Privacy Law Forum
BCLT Privacy Law Forum
Mar 13 all-day
This program will feature leading academics and practitioners discussing the latest developments in privacy law. UC Berkeley Law faculty and conference panelists will discuss cutting-edge scholarship and explore ‘real world’ privacy law problems. Click here[...]
May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]

View Calendar