Advertising Option Icon

Advertising Option Icon

Most companies involved with behavioral advertising have agreed to provide an icon that alerts users to the fact that the ads are tailored based on their web-surfing history. At www.aboutads.info users can opt-out of most ad networks and/or learn more about the company’s information collection practices. A number of FPF supporters play an important role in helping to promote the icon and ensuring that companies comply with the rules including TRUSTe, DoubleVerify, Evidon, and Preference Central.

The Future of Privacy Forum along with WPP played a leading role in helping develop the concept of using symbols to communicate to users about data use.

Much of our early work included a study with leading academics to test a range of symbols.

Press on our work:

 

 

 

Privacy Calendar

Oct
7
Tue
Measuring Student Engagement in ...
Measuring Student Engagement in ...
Oct 7 @ 8:00 am – 9:00 am
Technology has brought promising advances to the classroom and it is here to stay. But how can you be sure that using electronic devices and implementing blended learning programs is going to help your students[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

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