Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost

Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost

Yesterday, MediaPost reported a study by IDC that provided an interesting insight on how smartphone users value their privacy in retail environments. According to MediaPost:

“Smartphone owners were asked which was more important: retailers respecting their privacy or retailers presenting them with relevant offers.

The results were essentially split, with slightly more than half (53%) saying retailers respecting their privacy was more important and almost half (47%) saying presenting relevant offers matters more.”

This almost even split demonstrates the importance of transparency and choice when it comes to retailers using their customer’s smartphone data. We’ve been testing our mobile location analytics opt-out mechanism for precisely this reason: so that customers can decide for themselves whether they wish to opt out of tracking, or avail themselves of the valuable offers and discounts that individual shopper targeting allows.

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all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
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PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
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The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]
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all-day Data Privacy Day
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Jan
28
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all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

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