Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost

Study Weighs Privacy Concerns Against Relevant Offers for Mobile Shoppers, Reports MediaPost

Yesterday, MediaPost reported a study by IDC that provided an interesting insight on how smartphone users value their privacy in retail environments. According to MediaPost:

“Smartphone owners were asked which was more important: retailers respecting their privacy or retailers presenting them with relevant offers.

The results were essentially split, with slightly more than half (53%) saying retailers respecting their privacy was more important and almost half (47%) saying presenting relevant offers matters more.”

This almost even split demonstrates the importance of transparency and choice when it comes to retailers using their customer’s smartphone data. We’ve been testing our mobile location analytics opt-out mechanism for precisely this reason: so that customers can decide for themselves whether they wish to opt out of tracking, or avail themselves of the valuable offers and discounts that individual shopper targeting allows.

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Privacy Calendar

Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
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all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
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Oct
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6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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