Privacy a Big Priority for Mobile Location Analytics Companies at “Retail’s BIG Show”

Privacy a Big Priority for Mobile Location Analytics Companies at “Retail’s BIG Show”

This week, over 30,000 attendees and 500 companies swarmed the Javits Center in New York City for the 2014 National Retail Federation Big Show. The massive expo showcased the latest in retail technology, with mobile location analytics companies making a particularly strong showing. Ten of these companies (Aislelabs, Brickstream, Euclid, iInside, Measurence, Mexia Interactive, Radius Networks, ReadMe Systems, SOLOMO Technology, and Turnstyle Solutions) have already made a significant commitment to protecting privacy by signing on to our Code of Conduct. However, as companies continue to find exciting new ways to improve the retail experience using consumer data, privacy and security are hardly foregone conclusions. [link] Square CEO Jack Dorsey put it nicely in his keynote on Wednesday morning, when he remarked:

“Privacy and security is not an end point. There’s no one solution. It’s always changing. You have to constantly be refreshing your technology. You have to give simple, intuitive tools to people so they can control their own privacy and make their own decisions. Otherwise, they will feel like there is all this big data out there and then ‘there’s me.’ If you give them simple controls, tools to glean insights from their own data, then you have something really powerful.”

Here at FPF — particularly as we work hard on building a central site for opting out of mobile location analytics — we continue to look for ways to give consumers choices and control in how they share their data in the retail space.

Leave a Reply


Privacy Calendar

Oct
30
Thu
9:00 am The Privacy Act @40: A Celebrati... @ Georgetown Law
The Privacy Act @40: A Celebrati... @ Georgetown Law
Oct 30 @ 9:00 am – 5:30 pm
The Privacy Act @40 A Celebration and Appraisal on the 40th Anniversary of the Privacy Act and the 1974 Amendments to the Freedom of Information Act October 30, 2014 Agenda 9 – 9:15 a.m. Welcome[...]
Nov
7
Fri
all-day George Washington Law Review 201... @ George Washington University Law School
George Washington Law Review 201... @ George Washington University Law School
Nov 7 – Nov 8 all-day
Save the date for the GW Law Review‘s Annual Symposium, The FTC at 100: Centennial Commemorations and Proposals for Progress, which will be held on Saturday, November 8, 2014, in Washington, DC. This year’s symposium, hosted in[...]
Nov
11
Tue
10:15 am You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
Nov 11 @ 10:15 am
EFF Staff Attorney Hanni Fakhoury will present twice at the Oregon Criminal Defense Lawyers Association’s Annual Sunny Climate Seminar. He will give a presentation on government location tracking issues and then participate in a panel[...]
Nov
12
Wed
all-day PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
Nov 12 all-day
The Privacy and Civil Liberties Oversight Board will conduct a public meeting with industry representatives, academics, technologists, government personnel, and members of the advocacy community, on the topic: “Defining Privacy.”   While the Board will[...]
Nov
20
Thu
all-day W3C Workshop on Privacy and User... @ Berlin, Germany
W3C Workshop on Privacy and User... @ Berlin, Germany
Nov 20 – Nov 21 all-day
The Workshop on User Centric App Controls intents to further the discussion among stakeholders of the mobile web platform, including researchers, developers and service providers. This workshop serves to investigate strategies toward better privacy protection[...]
Dec
2
Tue
all-day IAPP Practical Privacy Series 2014
IAPP Practical Privacy Series 2014
Dec 2 – Dec 3 all-day
Government and FTC and Consumer Privacy return to Washington, DC. For more information, click here.
Dec
11
Thu
9:00 am Progress of the EU Data Protecti...
Progress of the EU Data Protecti...
Dec 11 @ 9:00 am
The EU Member States have agreed to conclude the negotiations on the EU Data Protection draft Regulation in 2015. The process will have arrived at a critical point by the end of this year. The[...]

View Calendar