Study Suggests Broad-Based Consumer Concerns about Privacy

Study Suggests Broad-Based Consumer Concerns about Privacy

An October study published by McGraw Hill Financial Global Institute cautions that consumers believe they are losing control of their online privacy.  The report from authors at J.D. Power suggests that a majority of consumers feel they have lost control over how their personal information is collected and used, suggesting a lack of consumer trust will be a critical issue for companies to manage.

The study also provides further evidence debunking the old canard that young people do not care about their privacy.  On the contrary, if young people’s concerns about privacy are lessened, this may be due to evidence to that younger consumers are taking direct actions to reduce their privacy risk.  According to the report, younger generational groups more frequently take advantage of social media settings and set their social networking to private than older consumers.  Additionally, nearly 30% of younger consumers “openly admit to providing false information on websites and apps.”

Worries about privacy and personal data management exist worldwide.  While over 80% of consumers in the U.S. say they have lost control over how personal information is collected and used, the study found that similarly high numbers of people in emerging economies like China and India are concerned about their privacy.

The entire report, entitled “Consumer Concerns about Data Privacy Rising: What Can Businesses Do?,” is available to read.

 

 

Leave a Reply


Privacy Calendar

Sep
17
Wed
all-day IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress under one roof, giving you access to even more valuable[...]
Sep
23
Tue
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Sep 23 @ 5:00 pm – 6:30 pm
On the occasion of Bruno Latour’s visit to Columbia University, this presentation will show participants how to operationalize his seminal Actor-Network Theory using digital data and methods in the service of social and cultural research.
Sep
26
Fri
Yale Day of Data @ Yale University
Yale Day of Data @ Yale University
Sep 26 @ 8:30 am – 5:00 pm
This day-long event will focus on data science and partnerships across industry, academia, and government initiatives. The day will also include presentations by eight Yale faculty and researchers on issues specific to research data management,[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]

View Calendar