Privacy a Hot Topic at Place 2013 Indoor Marketing Conference, ITworld Reports

Privacy a Hot Topic at Place 2013 Indoor Marketing Conference, ITworld Reports

On the heels of this week’s Place 2013 Indoor Marketing Conference in San Francisco, ITworld has published a piece called ‘How location tracking will change the way you shop.’ Location tracking has become a key issue for FPF, and we were really pleased that privacy was a big part of the conversation at the conference, and the ITworld article. Our director Jules Polonetsky is quoted in the article emphasizing the need for company transparency, but also that retailers ought to promote the benefits of data gathering to their customers:

‘Companies need to be transparent about what they’re doing and why, said Jules Polonetsky, executive director and co-chairman at the Future of Privacy Forum.

“We’re never going to convince consumers that they should love data exchanges or marketing,” he said. But instead of burying their data gathering in a long privacy policy, retailers should promote the types of benefits Amazon offers with its recommendations, Polonetsky said, and tell customers, “We recommended this to you because you liked such and such.”‘

Location tracking creates so many possibilities to improve the consumer experience, and we’re hopeful that — if done right — these need not come at the cost of transparent and responsible data gathering.

Read the rest of the article at ITworld.

Leave a Reply


Privacy Calendar

Sep
23
Tue
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Sep 23 @ 5:00 pm – 6:30 pm
On the occasion of Bruno Latour’s visit to Columbia University, this presentation will show participants how to operationalize his seminal Actor-Network Theory using digital data and methods in the service of social and cultural research.
Sep
26
Fri
Yale Day of Data @ Yale University
Yale Day of Data @ Yale University
Sep 26 @ 8:30 am – 5:00 pm
This day-long event will focus on data science and partnerships across industry, academia, and government initiatives. The day will also include presentations by eight Yale faculty and researchers on issues specific to research data management,[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar