Apple Introduces New Privacy Features with iOS 7

Apple Introduces New Privacy Features with iOS 7

With all the excitement around the launch of the new iPhone and iOS 7, we thought it would be interesting to highlight some new privacy-specific features. Some of these have been introduced as part of the iOS 7 software; others, like the Touch ID fingerprint scanner, are specific to the new iPhone. Here are some new privacy features worth noting:

Limitations on Tracking

No MAC address or UDID tracking

iOS 7 restricts developers’ ability to track users using MAC addresses and UDIDs. This is a technical change; developers trying to access a MAC address are shown an identical number for every device. While the App Store has not accepted new apps that access UDIDs since May, iOS 7 now provides a Vendor Identifier (a unique per-developer identifier) to existing applications accessing the UDID.

Safari privacy

In iOS 7, Safari’s “Private” mode can now be enabled from within the browser itself. Safari’s Do Not Track setting is in Settings > Safari. Enabling private browsing will also turn on Do Not Track for that session.

Limit Ad Tracking 

When Apple advised developers not to use device IDs for tracking, it provided an alternative Advertising Identifier that users could clear. This option is now more visible; it resides under Settings > Privacy > Advertising, rather than under the About section. Users can also find the option to limit ad tracking in the Advertising section.

Other Privacy Features

Touch ID

The new iPhone allows users to unlock the phone using a biometric fingerprint scanner. The phone does not store an image of the fingerprint, but instead stores a mathematical representation of your fingerprint. This information is stored only on the device within an advanced security architecture called the Secure Enclave. Fingerprint data is never accessed by iOS or other third party apps, never stored on Apple servers, and never backed up to iCloud or anywhere else.

Find My iPhone Activation Lock

Find My iPhone now has an ‘Activation Lock,’ requiring a correct Apple ID and password to turn off Find My iPhone or erase the device. Even if the device is erased, reactivating it also requires a correct Apple ID and password.

Frequent Locations

Frequent Locations is a visualization of information that the iPhone collects regarding places you’ve been and how often. This information is kept solely on the device unless a user opts-in to improve Apple Maps, in which case some locations may be submitted in an anonymous form.

Security Features

iOS 7 also debuts data isolation for the microphone and motion detector worldwide. Additional security features are discussed in greater detail in this article.

We’re excited to see these features implemented and look forward to the launch.

Leave a Reply


Privacy Calendar

Oct
7
Tue
Measuring Student Engagement in ...
Measuring Student Engagement in ...
Oct 7 @ 8:00 am – 9:00 am
Technology has brought promising advances to the classroom and it is here to stay. But how can you be sure that using electronic devices and implementing blended learning programs is going to help your students[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar