Do Not Track May Be Back on Track

Do Not Track May Be Back on Track

In November 2012, the World Wide Web Consortium (W3C) named FPF Senior Fellow Peter Swire as co-chair of the W3C’s Tracking Protection Working Group, a multistakeholder group working to create a meaningful Do-Not-Track (DNT) mechanism.  At the time that Peter was appointed, the DNT negotiations were described by the New York Times as having “devolved into acrimonious discussions, name calling, and witch hunts.”  Industry representatives were accusing privacy advocates of attempting to undermine the online advertising ecosystem, and advocates were accusing industry of acting in bad faith.

This week, Peter wrote a blog post reporting that the working group has developed a roadmap that may lead to the public release of a DNT proposal by summertime.  Stakeholders have agreed on four criteria for a DNT standard: 1) it must be created through the W3C; 2) it must be consistent with the working group’s charter (which includes expectations for technical specifications and compliance mechanisms); 3) the standard should be a significant change from the current DNT situation; and 4) the working group must be able to explain why a user’s choice to activate DNT would reduce tracking.

Click here for Swire’s post.

 

Leave a Reply


Privacy Calendar

Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
Sep
17
Wed
all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
IAPP Privacy Academy and CSA Con… @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress [...]
Oct
21
Tue
6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

View Calendar