It’s Not How Much Data You Have, But How You Use It

It’s Not How Much Data You Have, But How You Use It

On Thursday, December 6, 2012, the FTC is hosting a panel to “explore the practices and privacy implications of comprehensive collection of data about consumers’ online activities.” Initially envisioned to grapple with the question of ISPs using data about consumers for advertising, the topic for discussion has since broadened to include a range of business models that “have the capability to collect data about computer users across the Internet, beyond direct interactions between consumers and these entities.”

To help inform the discussion, FPF has released a white paper entitled “It’s Not How Much data You Have, But How You Use It: Assessing Privacy in the Context of Consumer Data Integration.” The paper seeks to explain the market factors driving companies to provide an increasingly wide range of integrated services to consumers. We point to consumer demand for interoperability; the need for companies to maintain their channel to the consumer across multiple platforms and devices; the need for access to social content and signals; and innovative data uses that benefit consumers.

Expansions in data collection and new integrated uses have repeatedly been the cause of privacy concerns. But rather than impose new obligations on companies solely because of factors such as comprehensiveness of data, we propose a logical extension of the concept of context, which was introduced by the White House and FTC reports earlier this year. When data is used in new contexts, corporate practices should be judged by the nature of such new contexts and the communication needed to engage consumers without creating a “privacy lurch.” Important factors to consider include the nature of the new context; the value of the new data use; and the expectations a consumer may have developed with respect to a given “brand.” An evaluation based on this “enhanced context” model may warrant a decision to rely solely on good communication without providing consumers with additional choice. Alternatively, it may call for consumer opt-out rights or even express consent, if the nature of the shift in context and supporting factors so warrant.

Attached to the white paper are two annexes prepared by the FPF staff to describe the range of devices and services offered by leading companies and selected examples of integration of data across services and choices provided.

Leave a Reply


Privacy Calendar

Jan
26
Mon
8:30 am Privacy as a Profit Center: Leve... @ Old Slip by Convene
Privacy as a Profit Center: Leve... @ Old Slip by Convene
Jan 26 @ 8:30 am – Jan 27 @ 4:15 pm
Learn how those on the leading edge of privacy governance and digital innovation from companies including Cigna, Cisco Systems, eBay Inc. Public Policy Lab, FocusMotion,Ghostery, Goodyear Tire & Rubber Company, Google, HP Enterprise Security Products, JPMorgan[...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Mar
4
Wed
all-day Global Privacy Summit 2015
Global Privacy Summit 2015
Mar 4 – Mar 6 all-day
For more information, click here.
Mar
10
Tue
6:00 pm CDT Annual Dinner “TechProm” 2015
CDT Annual Dinner “TechProm” 2015
Mar 10 @ 6:00 pm – 9:00 pm
Featuring the most influential minds of the tech policy world, CDT’s annual dinner, TechProm, highlights the issues your organization will be facing in the future and provides the networking opportunities that can help you tackle[...]
Mar
13
Fri
all-day BCLT Privacy Law Forum
BCLT Privacy Law Forum
Mar 13 all-day
This program will feature leading academics and practitioners discussing the latest developments in privacy law. UC Berkeley Law faculty and conference panelists will discuss cutting-edge scholarship and explore ‘real world’ privacy law problems. Click here[...]
May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]

View Calendar