Rushing to Install – Online Notice and Consumer Behavior
October 10, 2012
Brenda Leong
During our Mobile App Ecosystem Webinar, presenter Nathan Good, Chief Scientist and Principal of Good Research, referred to a video that showcases users’ interaction and behavior with notice during installation in the online environment. When you watch the video, keep in mind that the video is in real-time (meaning it’s not sped up).
The experiment illustrates the challenge of online notice – let’s learn from the mistakes of the desktop notice before repeating them in mobile!
Published:
Last Updated: August 31, 2020
