Some mobile advertising and reporting news coming out of Advertising Week in NYC, as two wireless carriers make announcements about their marketing and advertising programs.
Sprint announced the launch of its new advertising platform called Pinsight Media+ in which customers will have “choice and control over whether they have their data anonymously used so that advertisers using the platform can give users better-targeted ads.” Sprint’s advertising program is opt-in while its marketing and reporting program which use aggregated data is opt-out. (link here to the Sprint consumer page explaining this)
Verizon Wireless announced its opt-out program called Precision Market Insights that will be used for marketing and reporting purposes. Verizon will use its mobile network to aggregate data that will provide brands and companies with “real insights on consumer behavior.”