Yahoo Launches Global Support for Do Not Track

Yahoo Launches Global Support for Do Not Track

Kudos to Yahoo for once again being an industry leader in advancing online privacy measures. We were pleased to work with Yahoo on both the first implementation of an industry symbol labeling behavioral ads, as well as their Ad Preference manager. As the FTC continues to urge successful Do Not Track implementation as an alternative to a Do Not Track law, it is critical that companies show progress by offering users actionable tools. Although there are details still to be worked out in fleshing out the parameters of Do Not Track between industry, browsers, and the W3C, real progress through major Do Not Track implementations demonstrates that business practical privacy enhancing steps are truly feasible. To see Yahoo’s post on the news, please click here.

 

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