The State of Mobile: The What and Where of Mobile Privacy

The State of Mobile: The What and Where of Mobile Privacy

FPF Director and Co-chair, Jules Polonetsky presented along with other leading industry professionals at the OTA Forum Workshop titled, “The State of Mobile: The What and Where of Mobile Privacy. Redefining the role of business and industry.” Jules Polonetsky highlighted some of the issues with having mobile privacy policies. “Is anyone actually eager to read a long mobile privacy policy?” “One way or another we have to communicate to users how data will be used,” said Jim Brock, President and Founder of PrivacyChoice, who recently released PrivacyChoice Policymaker for mobile apps and sites, a tool that summarizes to users how data is used in less than eighteen syllables. Justin Brookman, Director, Center for Democracy & Technology (CDT), responded that there should still be a place where the entire privacy policy is discoverable, as it is probably hard to explain the full extent to which data is used in such a tool.

“UDID [Unique Device Identifiers] is not the concept of personal information that most people have. Having a unique identifier has some real advantages,” said Morgan Reed, Executive Director, Association for Competitive Technology (ACT). For example, an educational app can inform invested parties such as parents and teachers when a child completes his homework or how to restore data from an app that was accidentally deleted. Polonetsky added that more responsible networks are hashing the UDID and offering consumers a choice of opting out.

“It is important to remember that this whole industry has only existed since 2008. Advertising in mobile apps is less than 24 months old,” stated Reed. Given that apps are so recent, he stressed that the app industry needs a chance to experiment and even make some mistakes in order to fully realize the business model and potential for growth.

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Privacy Calendar

Oct
20
Mon
An Evening Not to be Forgotten @ Edmund A. Walsh Memorial
An Evening Not to be Forgotten @ Edmund A. Walsh Memorial
Oct 20 @ 5:00 pm – 6:30 pm
Join us for an evening of wine and cheese to discuss the digital Right to be Forgotten in the heart of Georgetown University’s main campus. The right to ‘forget’ personal information online has been controversial the[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]
Oct
24
Fri
Web Privacy & Transparency Confe... @ Princeton University
Web Privacy & Transparency Confe... @ Princeton University
Oct 24 @ 9:00 am – 4:00 pm
On Friday, October 24, 2014, the Center for Information Technology Policy (CITP) at Princeton University is hosting a public conference on Web Privacy and Transparency. It will explore the quickly emerging area of computer science research that[...]
Oct
29
Wed
Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Oct
30
Thu
The Privacy Act @40: A Celebrati... @ Georgetown Law
The Privacy Act @40: A Celebrati... @ Georgetown Law
Oct 30 @ 9:00 am – 5:30 pm
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Nov
7
Fri
all-day George Washington Law Review 201... @ George Washington University Law School
George Washington Law Review 201... @ George Washington University Law School
Nov 7 – Nov 8 all-day
Save the date for the GW Law Review‘s Annual Symposium, The FTC at 100: Centennial Commemorations and Proposals for Progress, which will be held on Saturday, November 8, 2014, in Washington, DC. This year’s symposium, hosted in[...]
Nov
11
Tue
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
Nov 11 @ 10:15 am
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