The State of Mobile: The What and Where of Mobile Privacy

The State of Mobile: The What and Where of Mobile Privacy

FPF Director and Co-chair, Jules Polonetsky presented along with other leading industry professionals at the OTA Forum Workshop titled, “The State of Mobile: The What and Where of Mobile Privacy. Redefining the role of business and industry.” Jules Polonetsky highlighted some of the issues with having mobile privacy policies. “Is anyone actually eager to read a long mobile privacy policy?” “One way or another we have to communicate to users how data will be used,” said Jim Brock, President and Founder of PrivacyChoice, who recently released PrivacyChoice Policymaker for mobile apps and sites, a tool that summarizes to users how data is used in less than eighteen syllables. Justin Brookman, Director, Center for Democracy & Technology (CDT), responded that there should still be a place where the entire privacy policy is discoverable, as it is probably hard to explain the full extent to which data is used in such a tool.

“UDID [Unique Device Identifiers] is not the concept of personal information that most people have. Having a unique identifier has some real advantages,” said Morgan Reed, Executive Director, Association for Competitive Technology (ACT). For example, an educational app can inform invested parties such as parents and teachers when a child completes his homework or how to restore data from an app that was accidentally deleted. Polonetsky added that more responsible networks are hashing the UDID and offering consumers a choice of opting out.

“It is important to remember that this whole industry has only existed since 2008. Advertising in mobile apps is less than 24 months old,” stated Reed. Given that apps are so recent, he stressed that the app industry needs a chance to experiment and even make some mistakes in order to fully realize the business model and potential for growth.

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Privacy Calendar

Oct
29
Wed
4:00 pm Big Data and Privacy: Navigating... @ Schulze Hall
Big Data and Privacy: Navigating... @ Schulze Hall
Oct 29 @ 4:00 pm – 7:00 pm
The rapid emergence of “big data” has created many benefits and risks for businesses today. As data is collected, stored, analyzed, and deployed for various business purposes, it is particularly important to develop responsible data[...]
Oct
30
Thu
9:00 am The Privacy Act @40: A Celebrati... @ Georgetown Law
The Privacy Act @40: A Celebrati... @ Georgetown Law
Oct 30 @ 9:00 am – 5:30 pm
The Privacy Act @40 A Celebration and Appraisal on the 40th Anniversary of the Privacy Act and the 1974 Amendments to the Freedom of Information Act October 30, 2014 Agenda 9 – 9:15 a.m. Welcome[...]
Nov
7
Fri
all-day George Washington Law Review 201... @ George Washington University Law School
George Washington Law Review 201... @ George Washington University Law School
Nov 7 – Nov 8 all-day
Save the date for the GW Law Review‘s Annual Symposium, The FTC at 100: Centennial Commemorations and Proposals for Progress, which will be held on Saturday, November 8, 2014, in Washington, DC. This year’s symposium, hosted in[...]
Nov
11
Tue
10:15 am You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
Nov 11 @ 10:15 am
EFF Staff Attorney Hanni Fakhoury will present twice at the Oregon Criminal Defense Lawyers Association’s Annual Sunny Climate Seminar. He will give a presentation on government location tracking issues and then participate in a panel[...]
Nov
12
Wed
all-day PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
Nov 12 all-day
The Privacy and Civil Liberties Oversight Board will conduct a public meeting with industry representatives, academics, technologists, government personnel, and members of the advocacy community, on the topic: “Defining Privacy.”   While the Board will[...]
Nov
20
Thu
all-day W3C Workshop on Privacy and User... @ Berlin, Germany
W3C Workshop on Privacy and User... @ Berlin, Germany
Nov 20 – Nov 21 all-day
The Workshop on User Centric App Controls intents to further the discussion among stakeholders of the mobile web platform, including researchers, developers and service providers. This workshop serves to investigate strategies toward better privacy protection[...]
Dec
2
Tue
all-day IAPP Practical Privacy Series 2014
IAPP Practical Privacy Series 2014
Dec 2 – Dec 3 all-day
Government and FTC and Consumer Privacy return to Washington, DC. For more information, click here.

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