The State of Mobile: The What and Where of Mobile Privacy

The State of Mobile: The What and Where of Mobile Privacy

FPF Director and Co-chair, Jules Polonetsky presented along with other leading industry professionals at the OTA Forum Workshop titled, “The State of Mobile: The What and Where of Mobile Privacy. Redefining the role of business and industry.” Jules Polonetsky highlighted some of the issues with having mobile privacy policies. “Is anyone actually eager to read a long mobile privacy policy?” “One way or another we have to communicate to users how data will be used,” said Jim Brock, President and Founder of PrivacyChoice, who recently released PrivacyChoice Policymaker for mobile apps and sites, a tool that summarizes to users how data is used in less than eighteen syllables. Justin Brookman, Director, Center for Democracy & Technology (CDT), responded that there should still be a place where the entire privacy policy is discoverable, as it is probably hard to explain the full extent to which data is used in such a tool.

“UDID [Unique Device Identifiers] is not the concept of personal information that most people have. Having a unique identifier has some real advantages,” said Morgan Reed, Executive Director, Association for Competitive Technology (ACT). For example, an educational app can inform invested parties such as parents and teachers when a child completes his homework or how to restore data from an app that was accidentally deleted. Polonetsky added that more responsible networks are hashing the UDID and offering consumers a choice of opting out.

“It is important to remember that this whole industry has only existed since 2008. Advertising in mobile apps is less than 24 months old,” stated Reed. Given that apps are so recent, he stressed that the app industry needs a chance to experiment and even make some mistakes in order to fully realize the business model and potential for growth.

Leave a Reply

Privacy Calendar

10:00 am Privacy Principles in the Era of Massive Data @ Georgetown Law Center
Privacy Principles in the Era of… @ Georgetown Law Center
Apr 22 @ 10:00 am – 12:00 pm
Experts from the public and private sectors will join public policy experts from the Georgetown University McCourt School of Public Policy and privacy law experts [...]
all-day 6th Biannual International Surveillance & Society Conference
6th Biannual International Surve…
Apr 24 – Apr 25 all-day
The 6th Biannual International Surveillance & Society conference hosted by the University of Barcelona and supported by the Surveillance Studies Network is currently calling for [...]
12:00 pm Data Privacy in Education: Ensuring Student Security while Encouraging Innovation in K-12 Education @ Rayburn House Office Building, Room B-354
Data Privacy in Education: Ensur… @ Rayburn House Office Building, Room B-354
Apr 24 @ 12:00 pm – 1:00 pm
The Congressional E-Learning Caucus in cooperation with Into and the National Coalition for Technology in Education and Training presents a luncheon to discuss “Data Privacy [...]
all-day IAPP Europe Data Protection Intensive 2014
IAPP Europe Data Protection Inte…
Apr 29 – May 1 all-day
The IAPP Europe Data Protection Intensive features timely programming centred on the top issues impacting the European data protection community, with a focus on addressing [...]
5:30 pm InSecurity: Race, Surveillance and Privacy in the Digital Age @ New America Foundation
InSecurity: Race, Surveillance a… @ New America Foundation
Apr 30 @ 5:30 pm – 7:30 pm
Now more than ever, digital tools sit at a precarious tipping point, and many question whether they will be used to address pre-existing disparities, [...]
all-day IAPP Canada Privacy Symposium 2014
IAPP Canada Privacy Symposium 2014
May 7 – May 9 all-day
The IAPP Canada Privacy Symposium is the leading conference for education, debate and discussion of issues that matter most to Canadian privacy and data protection [...]
all-day Privacy Law Scholars Conference (7th Annual) @ The George Washington School of Law
Privacy Law Scholars Conference … @ The George Washington School of Law
Jun 5 – Jun 6 all-day
  UC Berkeley School of Law and The George Washington University Law School will be holding the seventh annual Privacy Law Scholars Conference (PLSC) on [...]
all-day Computers, Freedom, and Privacy 2014 Conference @ Airlie Center
Computers, Freedom, and Privacy … @ Airlie Center
Jun 8 – Jun 10 all-day
Mark your calendars! The 2014 Computers, Freedom, and Privacy Conference will be held June 8-10 at the Airlie Center in Warrenton, Virginia. The Airlie Center [...]

View Calendar