FTC Says Significant Steps Made For DNT- Still Work To Be Done

FTC Says Significant Steps Made For DNT- Still Work To Be Done

FTC Commissioner Julie Brill spoke at the Online Trust Alliance (OTA) Forum today and noted that the “industry has really stepped up to the plate” since the Commission released its Staff Report in Dec. 2010. Since the Report, browser companies including Microsoft, Mozilla, and Apple have implemented different models of Do Not Track. On the advertiser side, the Digital Advertising Alliance (DAA) has launched a self-regulatory program that uses a cookie-based Advertising Option Icon. “We are looking to see how effective they [industry responses] are and how easy it is for consumers to use these mechanisms,” said Commissioner Brill. She does not believe “we’re going to see a vast exodus of consumers from current Web sites or opting out of the way their information is used.” “Some consumers are going to want relevant ads.” “I don’t see this as a toggle switch- on or off,” but rather “a place where consumers can choose through a dashboard mechanism what they want to do.” She further stated that the World Wide Web Consortium (W3C) Tracking Protection Working Group is working around issues like “what does tracking mean” and other technical issues. “These are all incredibly positive developments, but it is still a work in progress.”

Leave a Reply


Privacy Calendar

Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
Sep
17
Wed
all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
IAPP Privacy Academy and CSA Con… @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress [...]
Oct
21
Tue
6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

View Calendar