FTC Says Significant Steps Made For DNT- Still Work To Be Done

FTC Says Significant Steps Made For DNT- Still Work To Be Done

FTC Commissioner Julie Brill spoke at the Online Trust Alliance (OTA) Forum today and noted that the “industry has really stepped up to the plate” since the Commission released its Staff Report in Dec. 2010. Since the Report, browser companies including Microsoft, Mozilla, and Apple have implemented different models of Do Not Track. On the advertiser side, the Digital Advertising Alliance (DAA) has launched a self-regulatory program that uses a cookie-based Advertising Option Icon. “We are looking to see how effective they [industry responses] are and how easy it is for consumers to use these mechanisms,” said Commissioner Brill. She does not believe “we’re going to see a vast exodus of consumers from current Web sites or opting out of the way their information is used.” “Some consumers are going to want relevant ads.” “I don’t see this as a toggle switch- on or off,” but rather “a place where consumers can choose through a dashboard mechanism what they want to do.” She further stated that the World Wide Web Consortium (W3C) Tracking Protection Working Group is working around issues like “what does tracking mean” and other technical issues. “These are all incredibly positive developments, but it is still a work in progress.”

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Privacy Calendar

Apr
22
Tue
10:00 am Privacy Principles in the Era of Massive Data @ Georgetown Law Center
Privacy Principles in the Era of… @ Georgetown Law Center
Apr 22 @ 10:00 am – 12:00 pm
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Apr
24
Thu
all-day 6th Biannual International Surveillance & Society Conference
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Data Privacy in Education: Ensur… @ Rayburn House Office Building, Room B-354
Apr 24 @ 12:00 pm – 1:00 pm
The Congressional E-Learning Caucus in cooperation with Into and the National Coalition for Technology in Education and Training presents a luncheon to discuss “Data Privacy [...]
Apr
29
Tue
all-day IAPP Europe Data Protection Intensive 2014
IAPP Europe Data Protection Inte…
Apr 29 – May 1 all-day
The IAPP Europe Data Protection Intensive features timely programming centred on the top issues impacting the European data protection community, with a focus on addressing [...]
Apr
30
Wed
5:30 pm InSecurity: Race, Surveillance and Privacy in the Digital Age @ New America Foundation
InSecurity: Race, Surveillance a… @ New America Foundation
Apr 30 @ 5:30 pm – 7:30 pm
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May
7
Wed
all-day IAPP Canada Privacy Symposium 2014
IAPP Canada Privacy Symposium 2014
May 7 – May 9 all-day
The IAPP Canada Privacy Symposium is the leading conference for education, debate and discussion of issues that matter most to Canadian privacy and data protection [...]
Jun
5
Thu
all-day Privacy Law Scholars Conference (7th Annual) @ The George Washington School of Law
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Jun 5 – Jun 6 all-day
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Jun
8
Sun
all-day Computers, Freedom, and Privacy 2014 Conference @ Airlie Center
Computers, Freedom, and Privacy … @ Airlie Center
Jun 8 – Jun 10 all-day
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