MMA & FPF Talk Mobile Privacy Fundamentals

MMA & FPF Talk Mobile Privacy Fundamentals

Future of Privacy Forum Co-chairs Jules Polonetsky and Chris Wolf presented today along with other industry leaders at the Mobile Marketing Association Webinar: Privacy Fundamentals for Mobile–What You Need to Know To Successfully Navigate the Landscape. Chris Wolf discussed the risks associated with poor mobile privacy practices such as the WSJ’s “What They Know” series that has served as a roadmap for congressional hearings. Fran Maier, President and Executive Chair of TRUSTe reported survey results revealing that 85% of users are interested in being able to make choices regarding targeted mobile ads. Jules Polonetsky affirmed these findings and stressed the importance of providing users with privacy controls such as a user-friendly opt-in or opt-out choice on their mobile devices. Among the topics discussed were concerns with collection and use of precise location data for behavioral advertising, children’s privacy, and media and advocate concerns around the use of device identifiers for tracking. If you have any mobile privacy questions, feel free to comment below or email us at info@futureofprivacy.org.

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Privacy Calendar

Nov
7
Fri
all-day George Washington Law Review 201... @ George Washington University Law School
George Washington Law Review 201... @ George Washington University Law School
Nov 7 – Nov 8 all-day
Save the date for the GW Law Review‘s Annual Symposium, The FTC at 100: Centennial Commemorations and Proposals for Progress, which will be held on Saturday, November 8, 2014, in Washington, DC. This year’s symposium, hosted in[...]
Nov
11
Tue
10:15 am You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
Nov 11 @ 10:15 am
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Nov
12
Wed
all-day PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
Nov 12 all-day
The Privacy and Civil Liberties Oversight Board will conduct a public meeting with industry representatives, academics, technologists, government personnel, and members of the advocacy community, on the topic: “Defining Privacy.”   While the Board will[...]
Nov
20
Thu
all-day W3C Workshop on Privacy and User... @ Berlin, Germany
W3C Workshop on Privacy and User... @ Berlin, Germany
Nov 20 – Nov 21 all-day
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Dec
2
Tue
all-day IAPP Practical Privacy Series 2014
IAPP Practical Privacy Series 2014
Dec 2 – Dec 3 all-day
Government and FTC and Consumer Privacy return to Washington, DC. For more information, click here.
Dec
11
Thu
9:00 am Progress of the EU Data Protecti...
Progress of the EU Data Protecti...
Dec 11 @ 9:00 am
The EU Member States have agreed to conclude the negotiations on the EU Data Protection draft Regulation in 2015. The process will have arrived at a critical point by the end of this year. The[...]

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