MMA & FPF Talk Mobile Privacy Fundamentals

MMA & FPF Talk Mobile Privacy Fundamentals

Future of Privacy Forum Co-chairs Jules Polonetsky and Chris Wolf presented today along with other industry leaders at the Mobile Marketing Association Webinar: Privacy Fundamentals for Mobile–What You Need to Know To Successfully Navigate the Landscape. Chris Wolf discussed the risks associated with poor mobile privacy practices such as the WSJ’s “What They Know” series that has served as a roadmap for congressional hearings. Fran Maier, President and Executive Chair of TRUSTe reported survey results revealing that 85% of users are interested in being able to make choices regarding targeted mobile ads. Jules Polonetsky affirmed these findings and stressed the importance of providing users with privacy controls such as a user-friendly opt-in or opt-out choice on their mobile devices. Among the topics discussed were concerns with collection and use of precise location data for behavioral advertising, children’s privacy, and media and advocate concerns around the use of device identifiers for tracking. If you have any mobile privacy questions, feel free to comment below or email us at info@futureofprivacy.org.

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Privacy Calendar

Sep
17
Wed
all-day IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
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Sep
23
Tue
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
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Sep
26
Fri
Yale Day of Data @ Yale University
Yale Day of Data @ Yale University
Sep 26 @ 8:30 am – 5:00 pm
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Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
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Oct
21
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Consumer Action’s 43rd Annual Aw... @ Google
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Oct
29
Wed
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