Will users opt-in to analytics cookies? Initial results show: “No!”

Will users opt-in to analytics cookies? Initial results show: “No!”

In order to demonstrate a model implementation for opt-in cookies under the Amendments to the EU Telecom Directive, the UK Information Commissioner’s Office (ICO) implemented an opt-in for the use of an analytics cookie. The “above the banner” opt-in request can be seen here, and at the links here and here you can see the results of its implementation in visuals.

So what happened? Tracked traffic to the site fell by a staggering 90%! Leading web analytics expert, Vicky Brock (@brockyvick) made a Freedom of Information (FOI) request to obtain the traffic to the ICO site measured using the Google Analytics tool. The results are what is shown in graphics linked to above (on Vicky Brock’s Flikr).

Though these numbers are only an initial look at the effects of implementing the cookie amendments to the Telcom Directive, they make it clear that interpreting the law expansively will be impractical. Although some companies may figure out how to do better at enticing consumers to consent to analytics, the negative effect on a Web site’s ability to track basic information about how a site is being used will clearly be dramatically affected.

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Privacy Calendar

Oct
30
Thu
9:00 am The Privacy Act @40: A Celebrati... @ Georgetown Law
The Privacy Act @40: A Celebrati... @ Georgetown Law
Oct 30 @ 9:00 am – 5:30 pm
The Privacy Act @40 A Celebration and Appraisal on the 40th Anniversary of the Privacy Act and the 1974 Amendments to the Freedom of Information Act October 30, 2014 Agenda 9 – 9:15 a.m. Welcome[...]
Nov
7
Fri
all-day George Washington Law Review 201... @ George Washington University Law School
George Washington Law Review 201... @ George Washington University Law School
Nov 7 – Nov 8 all-day
Save the date for the GW Law Review‘s Annual Symposium, The FTC at 100: Centennial Commemorations and Proposals for Progress, which will be held on Saturday, November 8, 2014, in Washington, DC. This year’s symposium, hosted in[...]
Nov
11
Tue
10:15 am You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
You Are Here: GPS Location Track... @ Mauna Lani Bay Hotel & Bungalows
Nov 11 @ 10:15 am
EFF Staff Attorney Hanni Fakhoury will present twice at the Oregon Criminal Defense Lawyers Association’s Annual Sunny Climate Seminar. He will give a presentation on government location tracking issues and then participate in a panel[...]
Nov
12
Wed
all-day PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
PCLOB Public Meeting on “Definin... @ Washington Marriott Hotel
Nov 12 all-day
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Nov
20
Thu
all-day W3C Workshop on Privacy and User... @ Berlin, Germany
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Nov 20 – Nov 21 all-day
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Dec
2
Tue
all-day IAPP Practical Privacy Series 2014
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Dec 2 – Dec 3 all-day
Government and FTC and Consumer Privacy return to Washington, DC. For more information, click here.
Dec
11
Thu
9:00 am Progress of the EU Data Protecti...
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Dec 11 @ 9:00 am
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