Will users opt-in to analytics cookies? Initial results show: “No!”

Will users opt-in to analytics cookies? Initial results show: “No!”

In order to demonstrate a model implementation for opt-in cookies under the Amendments to the EU Telecom Directive, the UK Information Commissioner’s Office (ICO) implemented an opt-in for the use of an analytics cookie. The “above the banner” opt-in request can be seen here, and at the links here and here you can see the results of its implementation in visuals.

So what happened? Tracked traffic to the site fell by a staggering 90%! Leading web analytics expert, Vicky Brock (@brockyvick) made a Freedom of Information (FOI) request to obtain the traffic to the ICO site measured using the Google Analytics tool. The results are what is shown in graphics linked to above (on Vicky Brock’s Flikr).

Though these numbers are only an initial look at the effects of implementing the cookie amendments to the Telcom Directive, they make it clear that interpreting the law expansively will be impractical. Although some companies may figure out how to do better at enticing consumers to consent to analytics, the negative effect on a Web site’s ability to track basic information about how a site is being used will clearly be dramatically affected.

Leave a Reply


Privacy Calendar

Mar
4
Wed
all-day Global Privacy Summit 2015
Global Privacy Summit 2015
Mar 4 – Mar 6 all-day
For more information, click here.
Mar
10
Tue
6:00 pm CDT Annual Dinner “TechProm” 2015
CDT Annual Dinner “TechProm” 2015
Mar 10 @ 6:00 pm – 9:00 pm
Featuring the most influential minds of the tech policy world, CDT’s annual dinner, TechProm, highlights the issues your organization will be facing in the future and provides the networking opportunities that can help you tackle[...]
Mar
13
Fri
all-day BCLT Privacy Law Forum
BCLT Privacy Law Forum
Mar 13 all-day
This program will feature leading academics and practitioners discussing the latest developments in privacy law. UC Berkeley Law faculty and conference panelists will discuss cutting-edge scholarship and explore ‘real world’ privacy law problems. Click here[...]
May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Sat
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar