FPF Icon Project Cited By EU Article 29 Working Party

FPF Icon Project Cited By EU Article 29 Working Party

The EU Article 29 Working Party has issued an opinion on the need under EU law for consumer opt-ins for behavioral advertising that involves online tracking. Our friends at Hogan Lovells have provided this analysis on their blog.  In calling for “simple and effective mechanisms for users to affirmatively give their consent for online behavioral advertising,” the Working Party cited the work of the Future of Privacy Forum in creating a user-friendly mechanism for notice and consent, and encouraged industry to engage in a dialogue with data protection authorities on ways to effectively and efficiently implement the opt-in requirement.  Just as the Future of Privacy Forum has contributed to the discussion of empowering consumers in the behavioral advertising space in the United States, we look forward to sharing our perspectives during the EU dialogue.

Leave a Reply


Privacy Calendar

Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Sat
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar