Intel, Microsoft Offer Smart-Sign Technology

Intel, Microsoft Offer Smart-Sign Technology

Another good location for the FPF personalization icons?

Retailers, Product Marketers Could Discern Viewer, Make Choices on What to Display and Transfer Coupons Via Phone

WSJ Jan 12, 2010

Intel Corp. and Microsoft Corp. are promoting the idea of advanced digital signs in stores that aren’t just for shoppers to look at. These look back.

The two technology giants said Monday that they will collaborate to help companies create and use new forms of digital signs. By exploiting Intel chips and Microsoft software, the companies hope to bring more interactivity to such devices and help retailers customized marketing offers to consumers.

Signs equipped with cameras and specialized software could recognize the age, gender and height of people in front of them…read further

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