Talk of the town in privacy land this week was the survey/study released by our Advisory Board colleague Chris Hoofnagle, together with Joseph Turow and others at their institutions.
The report shows that Americans have very strong feelings about tailored advertising and takes issue with the policy arguments business make in favor of the consumer value of online customization based on past user activity. However, the authors do suggest steps forward for industry based on “respect” and “information reciprocity”. What is the business practical path for the use of data based on these operating values?
Please join us and the authors for a discussion of the report and its implications for the future of behavioral advertising.
Noon to 1pm EST
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication.
Chris Jay Hoofnagle is director of the Berkeley Center for Law & Technology’s information privacy programs and senior fellow to the Samuelson Law, Technology & Public Policy Clinic
To request call-in information, email Heidi@futureofprivacy.org