Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

To support our point that businesses should  worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users.  Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser developers.  Although the options are still a bit too much trouble for many average users, they are becoming increasingly visible and easier to use.  If businesses don’t succeed in satisfying consumer concerns about behavioral ads, the browser companies may just decide to solve it for them.  Some are assuming the fact that some of the companies developing browsers are also in the advertising business will prevent these privacy features from ever becoming too effective.  Yet others can easily imagine circumstances where being a privacy leader and ensuring success in being the leading platform for web based applications could trump behavioral ad interests.   What do you think?  Before answering, have a look at the “block list” of third party ad servers and analytics companies ready to be activated on your Internet Explorer 8 browser.  If you don’t remember creating a list of servers that you didn’t want your browser to contact, be aware that IE 8 has conveniently assembled this for you as you were browsing in the normal default mode. Click to turn it on and no more behavioral ads for you.

Jules IE * browser

Jules IE * browser

Time to go – iTunes is nagging that it needs an update.  Oh, look at that, the update includes a copy of the Safari browser for our Windows PC, automatically set by Apple to block third party cookies by default.

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Privacy Calendar

Apr
22
Tue
10:00 am Privacy Principles in the Era of Massive Data @ Georgetown Law Center
Privacy Principles in the Era of… @ Georgetown Law Center
Apr 22 @ 10:00 am – 12:00 pm
Experts from the public and private sectors will join public policy experts from the Georgetown University McCourt School of Public Policy and privacy law experts [...]
Apr
24
Thu
all-day 6th Biannual International Surveillance & Society Conference
6th Biannual International Surve…
Apr 24 – Apr 25 all-day
The 6th Biannual International Surveillance & Society conference hosted by the University of Barcelona and supported by the Surveillance Studies Network is currently calling for [...]
Apr
29
Tue
all-day IAPP Europe Data Protection Intensive 2014
IAPP Europe Data Protection Inte…
Apr 29 – May 1 all-day
The IAPP Europe Data Protection Intensive features timely programming centred on the top issues impacting the European data protection community, with a focus on addressing [...]
May
7
Wed
all-day IAPP Canada Privacy Symposium 2014
IAPP Canada Privacy Symposium 2014
May 7 – May 9 all-day
The IAPP Canada Privacy Symposium is the leading conference for education, debate and discussion of issues that matter most to Canadian privacy and data protection [...]
Jun
5
Thu
all-day Privacy Law Scholars Conference (7th Annual) @ The George Washington School of Law
Privacy Law Scholars Conference … @ The George Washington School of Law
Jun 5 – Jun 6 all-day
  UC Berkeley School of Law and The George Washington University Law School will be holding the seventh annual Privacy Law Scholars Conference (PLSC) on [...]
Jun
8
Sun
all-day Computers, Freedom, and Privacy 2014 Conference @ Airlie Center
Computers, Freedom, and Privacy … @ Airlie Center
Jun 8 – Jun 10 all-day
Mark your calendars! The 2014 Computers, Freedom, and Privacy Conference will be held June 8-10 at the Airlie Center in Warrenton, Virginia. The Airlie Center [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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