Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

To support our point that businesses should  worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users.  Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser developers.  Although the options are still a bit too much trouble for many average users, they are becoming increasingly visible and easier to use.  If businesses don’t succeed in satisfying consumer concerns about behavioral ads, the browser companies may just decide to solve it for them.  Some are assuming the fact that some of the companies developing browsers are also in the advertising business will prevent these privacy features from ever becoming too effective.  Yet others can easily imagine circumstances where being a privacy leader and ensuring success in being the leading platform for web based applications could trump behavioral ad interests.   What do you think?  Before answering, have a look at the “block list” of third party ad servers and analytics companies ready to be activated on your Internet Explorer 8 browser.  If you don’t remember creating a list of servers that you didn’t want your browser to contact, be aware that IE 8 has conveniently assembled this for you as you were browsing in the normal default mode. Click to turn it on and no more behavioral ads for you.

Jules IE * browser

Jules IE * browser

Time to go – iTunes is nagging that it needs an update.  Oh, look at that, the update includes a copy of the Safari browser for our Windows PC, automatically set by Apple to block third party cookies by default.

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Privacy Calendar

Sep
11
Thu
12:00 pm ABA: Big Data and Privacy Frameworks: Perspectives from Government, Industry and Policy Experts
ABA: Big Data and Privacy Framew…
Sep 11 @ 12:00 pm – 1:00 pm
Large scale data analytics – often referred to as “Big Data” is transforming lives in areas such as transportation, education, and health care. It is [...]
Sep
15
Mon
all-day Big Data: A Tool for Inclusion or Exclusion? @ Constitution Center
Big Data: A Tool for Inclusion o… @ Constitution Center
Sep 15 all-day
The Federal Trade Commission will host a public workshop entitled “Big Data: A Tool for Inclusion or Exclusion?” in Washington on September 15, 2014, to [...]
Sep
17
Wed
all-day IAPP Privacy Academy and CSA Congress 2014 @ San Jose Convention Center
IAPP Privacy Academy and CSA Con… @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress [...]
Oct
21
Tue
6:00 pm Consumer Action’s 43rd Annual Awards Reception @ Google
Consumer Action’s 43rd Annual Aw… @ Google
Oct 21 @ 6:00 pm – 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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