Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

Address Consumer Concerns about Behavioral Ads or the Browser Developers May Do It For You, Real Soon.

To support our point that businesses should  worry about the consumer view of behavioral advertising as much as they worry about legislative activity, have a look at CDT’s update on the current browser privacy controls available to users.  Healthy browser competition over the last few years has made privacy an increasingly prominent feature for browser developers.  Although the options are still a bit too much trouble for many average users, they are becoming increasingly visible and easier to use.  If businesses don’t succeed in satisfying consumer concerns about behavioral ads, the browser companies may just decide to solve it for them.  Some are assuming the fact that some of the companies developing browsers are also in the advertising business will prevent these privacy features from ever becoming too effective.  Yet others can easily imagine circumstances where being a privacy leader and ensuring success in being the leading platform for web based applications could trump behavioral ad interests.   What do you think?  Before answering, have a look at the “block list” of third party ad servers and analytics companies ready to be activated on your Internet Explorer 8 browser.  If you don’t remember creating a list of servers that you didn’t want your browser to contact, be aware that IE 8 has conveniently assembled this for you as you were browsing in the normal default mode. Click to turn it on and no more behavioral ads for you.

Jules IE * browser

Jules IE * browser

Time to go – iTunes is nagging that it needs an update.  Oh, look at that, the update includes a copy of the Safari browser for our Windows PC, automatically set by Apple to block third party cookies by default.

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Privacy Calendar

Sep
17
Wed
all-day IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
IAPP Privacy Academy and CSA Con... @ San Jose Convention Center
Sep 17 – Sep 19 all-day
This fall, the International Association of Privacy Professionals (IAPP) and Cloud Security Alliance (CSA) are bringing together the IAPP Privacy Academy and the CSA Congress under one roof, giving you access to even more valuable[...]
Sep
19
Fri
The NSA, Privacy and the Global ... @ Georgetown Law Center
The NSA, Privacy and the Global ... @ Georgetown Law Center
Sep 19 @ 1:15 pm – 2:45 pm
WHAT The NSA, Privacy and the Global Internet: Perspectives on Executive Order 12333 WHEN Friday, September 19, 2014 1:15 – 2:45 p.m. WHERE Georgetown University Law Center McDonough Hall, Room 200 600 New Jersey Avenue,[...]
Sep
23
Tue
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Mapping Issues with the Web: An ... @ Tow Center for Digital Journalism/Columbia Journalism School
Sep 23 @ 5:00 pm – 6:30 pm
On the occasion of Bruno Latour’s visit to Columbia University, this presentation will show participants how to operationalize his seminal Actor-Network Theory using digital data and methods in the service of social and cultural research.
Sep
26
Fri
Yale Day of Data @ Yale University
Yale Day of Data @ Yale University
Sep 26 @ 8:30 am – 5:00 pm
This day-long event will focus on data science and partnerships across industry, academia, and government initiatives. The day will also include presentations by eight Yale faculty and researchers on issues specific to research data management,[...]
Oct
11
Sat
City by Numbers: Big Data and th... @ Pratt Institute
City by Numbers: Big Data and th... @ Pratt Institute
Oct 11 @ 9:30 am – 6:00 pm
Big Data—the exponential growth and availability of information—is one of the defining phenomena of our time. It affects us all on different levels – with far-reaching social, environmental, and governmental significance. To help make sense[...]
Oct
21
Tue
Consumer Action’s 43rd Annual Aw... @ Google
Consumer Action’s 43rd Annual Aw... @ Google
Oct 21 @ 6:00 pm – Oct 21 @ 8:00 pm
To mark its 43rd anniversary, Consumer Action’s Annual Awards Reception on October 21, 2014, will celebrate the theme of “Train the Trainer.” Through the power of individual and small group trainings, Consumer Action each year is[...]

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