A Posterboy for Advertising’s Pro-Consumer Quid Pro Quo | The Technology Liberation Front

A Posterboy for Advertising’s Pro-Consumer Quid Pro Quo | The Technology Liberation Front

I enjoy reading the Tech Liberation Front blog, even though I am far less sure that the “privacy” free market is working as well as the TLF bloggers contend.  But the writers are often witty, sharp and entertaining and are deeply immersed in privacy issues.  It has been nice getting to know Berin Szoka, TLF blogger and Progress and Freedom Foundation fellow, and I look forward to some spirited sparring with him at next weeks Capitol Hill PFF event Regulating Online Advertising.

Berin recently blogged about a favorite DC yogurt shop, Mr Yogato’s,  which gives patrons a discount if they allow a promotional “stamp” on their foreheads.  He  makes the point that there is “no free lunch” and that online the trade consumers make for free content is that they are shown advertising.

Berin is correct, of course, there is no free lunch.  Online, data supported advertising is part of the trade-off for free content.  But to use the Mr Yogato analogy, here is what is happening online – consumers are having a cookie ID number quietly stamped on the back on their necks, aren’t told about any discount for their yogurt purchase, and then policymakers are told that all is fair because yogurt shops would go out of business if they couldn’t earn revenue by tracking or marketing to users in this manner.

I think much of the consumer  and legislative concern about tracking would dissipate if more online companies would be as upfront with their customers as Mr. Yogato is with his.  Some of us are happy to have our forehead stamped, some prefer to answer trivia questions and others will pay full fare.

Would you allow your forehead to be stamped in return for a discount? My wife says she would, but I am still thinking about it.

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Privacy Calendar

Apr
22
Tue
10:00 am Privacy Principles in the Era of Massive Data @ Georgetown Law Center
Privacy Principles in the Era of… @ Georgetown Law Center
Apr 22 @ 10:00 am – 12:00 pm
Experts from the public and private sectors will join public policy experts from the Georgetown University McCourt School of Public Policy and privacy law experts [...]
Apr
24
Thu
all-day 6th Biannual International Surveillance & Society Conference
6th Biannual International Surve…
Apr 24 – Apr 25 all-day
The 6th Biannual International Surveillance & Society conference hosted by the University of Barcelona and supported by the Surveillance Studies Network is currently calling for [...]
Apr
29
Tue
all-day IAPP Europe Data Protection Intensive 2014
IAPP Europe Data Protection Inte…
Apr 29 – May 1 all-day
The IAPP Europe Data Protection Intensive features timely programming centred on the top issues impacting the European data protection community, with a focus on addressing [...]
May
7
Wed
all-day IAPP Canada Privacy Symposium 2014
IAPP Canada Privacy Symposium 2014
May 7 – May 9 all-day
The IAPP Canada Privacy Symposium is the leading conference for education, debate and discussion of issues that matter most to Canadian privacy and data protection [...]
Jun
5
Thu
all-day Privacy Law Scholars Conference (7th Annual) @ The George Washington School of Law
Privacy Law Scholars Conference … @ The George Washington School of Law
Jun 5 – Jun 6 all-day
  UC Berkeley School of Law and The George Washington University Law School will be holding the seventh annual Privacy Law Scholars Conference (PLSC) on [...]
Jun
8
Sun
all-day Computers, Freedom, and Privacy 2014 Conference @ Airlie Center
Computers, Freedom, and Privacy … @ Airlie Center
Jun 8 – Jun 10 all-day
Mark your calendars! The 2014 Computers, Freedom, and Privacy Conference will be held June 8-10 at the Airlie Center in Warrenton, Virginia. The Airlie Center [...]
Jan
28
Wed
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The [...]

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