Future of Privacy Forum Applauds Google’s Behavioral Advertising Announcement

Future of Privacy Forum Applauds Google’s Behavioral Advertising Announcement

FPF Co-Chairman and Director Jules Polonetsky today issued the following statement in reaction to Google’s announcement that it would begin to give users the ability to see and edit the information that it has compiled about their interests for the purposes of behavioral targeting, and provide users with the choice to opt out from interest-based advertising.

“Google’s new privacy and advertising measures are a good step forward to give users more transparency and control. With this step by Google, in addition to recent steps by companies like eBay, Yahoo! and BlueKai, we are finally seeing some real privacy progress in the area of behavioral advertising. The next step is for advertisers, agencies, and publishers to join in the efforts to provide innovative ways to give consumers greater control over the use of their information.”

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“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Sat
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

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