Where does your data go … before you even click

Where does your data go … before you even click

Where does your data go … before you even click

Who’s watching you while you’re shopping? This holiday season you may be getting more of a mouthful of cookies then expected. You may not be aware that when you visit a site you’re actually a part of a complex advertising and marketing mechanism. Very few things on the Internet are completely anonymous. Data collection is inevitable due to the architecture of the internet and much of the data collected is simply used to help sites analyze which offers are popular, but many users would be surprised at the multiple companies involved with nearly every Web site visit and the breadth of the data collected. The good news is there are tips to help control your privacy:

  • Most online tracking relies on little bits of data left on your computer called cookies. Use your browser privacy settings to delete those cookies after browsing, or visit the consumer tools page at futureofprivacy.org to find the opt-out links offered by the largest ad networks.
  • Download the new version of Microsoft’s Internet Explorer 8, which includes a powerful safety setting that will prevent your computer from silently loading many of the tracking tools.
  • Alternative browsers Firefox and Google’s Chrome also have settings that let users block or delete cookies.
  • Check out Ask Eraser, a useful privacy feature unique to Ask.com’s search engine which allows users to permanently eliminate their searches from Ask’s log files.
  • Avoid using the same company for your searches and for your email account, so that linking your searches and your email identity is not possible.

Additional useful resources for online privacy can be found at the TRUSTe and Federal Trade Commission sites.

http://www.truste.org/consumers/consumer_tips.php/

http://www.ftc.gov/bcp/edu/pubs/consumer/alerts/alt082.shtm

Click here to download a larger version of the image.

Leave a Reply


Related Posts

Privacy Calendar

May
27
Wed
all-day PL&B’s Asia-Pacific Roundtable (...
PL&B’s Asia-Pacific Roundtable (...
May 27 all-day
PROFESSOR GRAHAM GREENLEAF, Asia-Pacific Editor, Privacy Laws & Business International Report, will lead a roundtable on the countries of most interest to business in the Asia-Pacific region. Click here for more information.
Jul
6
Mon
all-day PL&B’s 28th Annual International...
PL&B’s 28th Annual International...
Jul 6 – Jul 8 all-day
The Privacy Laws & Business 27th Annual International Conference featured more than 40 speakers and chairs from many countries over 3 intensive days. At the world’s longest running independent international privacy event participants gained professionally by[...]
Jan
28
Thu
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]
Jan
28
Sat
all-day Data Privacy Day
Data Privacy Day
Jan 28 – Jan 29 all-day
“Data Privacy Day began in the United States and Canada in January 2008, as an extension of the Data Protection Day celebration in Europe. The Day commemorates the 1981 signing of Convention 108, the first[...]

View Calendar